The look of your website will give an immediate impression to your user of who you are. If you look good, are well organized use pleasing colors and images, they’ll immediately assume you or your business are credible and professional, if instead your website looks like it was done in the 1990s by your 13 year old cousin and it’s offensive to most eyes, users will assume that it’s a reflection of yourself or your business. Just like the way you dress and take care of yourself will send a signal to others. The look of your web site will do the same thing.

Tip #1 Use a readable Font

Read more ...

Both, that’s the simple answer. There is no reason why you should choose only one form of communication. This is not an either or world, you can have both. In most cases, if you created a video you probably scripted some text, so you already have it written down, and if you improvised the information on your video, you can always transcribe it or use software like Dictate to do the transcription for you. Keep both options and use them either in the same page or in different areas of your web site.

Read more ...

I find it a shame that institutions that provide valuable, positive knowledge don’t go beyond teaching their immediate circle because of lack of knowledge of the tools they could use to spread the word, expand and earn on content that is now sitting on a drawer or in a hard drive.

All places of worship, no matter their belief system share 3 basic things in common. They all have a congregation, or in marketing terms a captive audience to which they distribute information and knowledge in the form of sermons, support groups, discipleships, bible studies, seminars, etc. They are also interested in reaching out to more people and all of them depend on their congregation’s economic support.

Read more ...

There are many solutions to add multiple videos into one page and they all serve their purpose well depending what you want to accomplish.

The first and easiest way is to embed the video, either your own or from a video sharing site into the web page one after the other in between the text to illustrate the points you’re trying to make. Click here to see and example. This solution works, but is not elegant at all. One of the problems you might have is that if you decide to click play in more than one video you’ll start listening to the audio in all the videos you clicked on at the same time, making it imposible for you to understand anything. The other drawback is that the user might wonder off reading other parts of the page, clicking on additional links or stopping one video half way because of the curiosity of lookinf at the next one and lose focus on the sequence you want them to follow.

Read more ...

Writing email copy is less complicated than you might think, but there are some rules worth follow to increase the response.

Read more ...